ATHLETE LEADERSHIP DEVELOPMENT AGENCY Welcome to a Revolution in the Athlete Evolution Introducing a First-of-its-Kind


welcome to


Serving the sports industry leaders and the Business of Sports organizations they quarterback.

With a fresh perspective and unique offering, we are the first to focus exclusively on the niche business of sports market as it relates:

  • Executive Recruitment
  • Leadership Assessment
  • Leadership Development
  • Career Transitions
  • Corporate Outplacement



      welcome to

            The LOCKER ROOM.

It’s a BRAND New Game for Todays Forward-Thinking Athletes.

  • Understand your athlete identity and authentic brand to grow your leadership skills on and off the playing field.
  • Leverage and extend the power of  your brand and story to unlock your full potential and have a voice that matters.
  • Embrace and manage change in the game and beyond it to become ‘Much More Than An Athlete.’



Built by professional and elite athletes, for today’s Next-Gen athlete personalities, we have two decades of globally distinctive experiences in the athlete leadership development and career transitions market.

Our brand and change management work ranges from pioneer builders for the Big 4’s NHL and NFL programs, to emerging leaders, entrepreneurs and celebrity brands, from virtually every sport, to athlete stakeholders to the corporate Fortune 500.

We have an unrivaled track record of supporting world-class talent and visionary business of sports leaders and organizations. A sampling of our members, clients, customers, and partners over the years include:


Elite Athletes

Rising star, elite amateur, national team, Olympian, active and former professional athletes, of every age and gender, from every sport, globally.

  • We are not player agents; we do not negotiate athlete contracts.
  • We are not wealth management advisors; we do not offer financial advice.
  • We do not compete with player development programs – we provide synergistic services that can be integrated with your offerings.


Athlete Stakeholders 

HLG partners with elite athletes and their influential stakeholders – all those who are relentlessly committed to supporting the evolution of the business-savvy, brand conscious athlete

  • Stakeholders include: Player agents, advisors, teams, leagues, player development managers, player and alumni associations, governing bodies; and corporate sponsors, business and educational partners,
  • Together we execute a game-plan that accelerates athlete performance, mitigates challenges, manages change and ignites opportunities.
  • We ensure a lifetime of sustainable success, income and purpose. Empowerment. Infinite Possibilities. Let’s Get Started NOW!
Explore. Learn. Grow!

Sign at LeBron James’ UNINTERRUPTED office.

The professional athlete mindset has evolved. Todays’ business-savvy, brand conscious personalities are increasingly looking for ways to control their own narratives so they can profit while in the game, and long after they retire.

They are excited and eager to use their celebrity platform to share their distinctive stories, to extend their voice, and monetize their brand, finding creative ways to grow their fan base, optimize their influence and earnings, while positively impacting their communities.




Our team and experiences make us uniquely qualified to advise, coach, and mentor today'' ‘Next Gen Athletes,’ those that live by the mantra, “More Than an Athlete.” If you are an athlete, and these questions have come to mind, we can help:

How Can I:
• Elevate my leadership capabilities in the locker room?
• Leverage my athlete status by seeking other ways to monetizing my brand?
• Win new marketing opportunities – sponsorships, endorsements, etc.?
• Better understand who I am beyond my athlete identity?
• Extend my brand and influence beyond the game?
• Connect with leaders who can help me with the business start-up ideas i have?
• Explore my other passions, so when I leave the game, I have a purpose and financial security?
• Find a strategic way to give back to my community, the causes that are important to me?
• Start building relationships with influential business executives and corporations?
• Find mentoring, job-shadowing, and internships opportunities during the off-season?
• Explore ways to grow through professional development and educational advancement?
• Create a web site, with a social media profile and a campaign, so I have a voice – so I can tell my story my way, sharing my other interests and passions too?





We optimize career length and earnings, while protecting, leveraging, and monetizing the athlete brand. We unlock an elite athletes’ full potential ensuring sustainable success and income, through our personalized, integrated solutions:

• ‘More Than an Athlete’ Assessment
• Personal Brand Storytelling
• Athlete & Entrepreneur Leadership Development
• Business Brand Strategy & Management
• Mentoring, Job-Shadowing, Internships
• Digital Marketing & Web Design
• Communications Plan & Execution
• Marketing & Promotion Campaigns
• Brand Endorsements
• Corporate Partnerships & Sponsorships
• Life Transitions & Change Management
• Media Relations, PR, Social Media
• Lifelong Learning & Education

Learn More!



Be Visionary – embrace change and dream a bold, new future life

Be Collaborative – team play, integrity, transparency, and persistence always wins

Be Inspirational – leadership through competitiveness, differentiation, and resiliency

Be Remembered© – live your legacy long after the final whistle, be authentic and charitable

We aim to give every elite athlete – from every sport – the mindset, inspiration, empowerment, and confidence to elevate their performance, to become better leaders in the game, and beyond it.

Our clients realize their full potential, win new opportunities, and live a full and purposeful life, so the cheering moves from the stadium to the boardroom and community.

Get Started Now!


Creative Web Design, Story Development and Brand Strategy by Horizon Leader Group.