Built by athletes, for athletes, the HLG Team includes ELITE ATHLETE MENTORS who have been there, done that, and COACHES who work in the business of sports – this makes our world, a very familiar extension of the players’ world.
HLG helps forward-thinking athletes and leaders achieve their goals by leveraging 20 years of our one-of-a-kind, pioneer experiences. Our unrivaled track record of supporting world-class talent and visionary business of sports leaders and organizations. This includes our game-changing work with the NHL, the NFL, and athletes from countless sports globally, as well as their stakeholders, agents, associations etc. and emerging leaders, entrepreneurs and celebrity brands.
A sampling of our members, clients, customers, and partners over the years include:
Rising star, elite amateur, national team, Olympian, active and former professional athletes, of every age and gender, from every sport, globally.
- We are not player agents; we do not negotiate athlete contracts.
- We are not wealth management advisors; we do not offer financial advice.
- We do not compete with player development programs – we provide synergistic services that can be integrated with your offerings.
HLG partners with elite athletes and their influential stakeholders – all those who are relentlessly committed to supporting the evolution of the business-savvy, brand conscious athlete
- Stakeholders include: Player agents, advisors, teams, leagues, player development managers, player and alumni associations, governing bodies; and corporate sponsors, business and educational partners,
- Together we execute a game-plan that accelerates athlete performance, mitigates challenges, manages change and ignites opportunities.
- We ensure a lifetime of sustainable success, income and purpose. Empowerment. Infinite Possibilities. Let’s Get Started NOW!
Sign at LeBron James’ UNINTERRUPTED office.
Athletes are excited and eager to use their celebrity platform to share their distinctive stories, to extend their voice, and monetize their brand, finding creative ways to grow their fan base, optimize their influence and earnings, while positively impacting their communities.
We Help Visionary Athletes Who Ask These Questions.
How Can I ...
• Elevate my leadership capabilities in the locker room and boardroom?
• Leverage my athlete status by seeking other ways to monetize my brand?
• Win new marketing opportunities – sponsorships, endorsements, etc.?
• Better understand my athlete identity - what I’m capable of beyond the game?
• Extend my brand and influence into the business world and my communities?
• Connect with leaders who can help me with the business start-up ideas I have?
• Leverage my unique and transferable skills from the game to the business world?
• Explore other passions, so I have a purpose and financial security after the game?
• Find a strategic way to give back to my community and those causes important to me?
• Build or enhance my relationships with influential executives and corporations?
• Find off-season mentoring, job-shadowing, and internships opportunities?
• Explore ways to grow - professional development and educational advancement?
• Create my More Than an Athlete web site with a strategic social media campaign?
HLG optimizes career length and earnings, while protecting, leveraging, and monetizing the athlete brand.
We unlock an elite athletes’ full potential ensuring sustainable success and income, through our personalized, integrated solutions:
• ‘More Than an Athlete’ Assessment
• Personal Brand Storytelling
• Athlete & Entrepreneur Leadership Development
• Business Brand Strategy & Management
• Mentoring, Job-Shadowing, Internships
• Digital Marketing & Web Design
• Communications Plan & Execution
• Marketing & Promotion Campaigns
• Brand Endorsements
• Corporate Partnerships & Sponsorships
• Life Transitions & Change Management
• Media Relations, PR, Social Media
• Lifelong Learning & Education
Be Visionary – embrace change and dream a bold, new future life
Be Collaborative – team play, integrity, transparency, and persistence always wins
Be Inspirational – leadership through competitiveness, differentiation, and resiliency
Be Remembered© – live your legacy long after the final whistle, be authentic and charitable
We aim to give every elite athlete – from every sport – the mindset, inspiration, empowerment, and confidence to elevate their performance, to become better leaders in the game, and beyond it.
Our clients realize their full potential, win new opportunities, and live a full and purposeful life, so the cheering moves from the stadium to the boardroom and community.