Marketing and Business Development
A member of the HLG strategic leadership team, Debbie is a Marketing and Business Development Executive, with extensive experiences and expertise in the Entertainment, Sports and Brand Marketing worlds.
HLG will leverage Debbie’s specialization in helping brands realize their full potential by building programs that grow brand equity and deliver superior results in the business of sports marketplace.
An innovative thinker, and connector of people, Debbie was the entrepreneurial founder of Studio Licensing Inc., one of Canada’s leading Consumer Products Licensing Agencies. For over 18 years. Debbie lead the development of the marketing strategies for a portfolio of clients such as MTV Networks, Paramount Pictures, Nickelodeon, NBA Canada, Muhammad Ali, MGA Entertainment and Elvis Presley Entertainment.
Prior to starting her own agency, she worked as General Manager for Paramount Pictures where she was responsible for managing the Canadian satellite office for Viacom Consumer Products.
Debbie launched her marketing career with Sega, the world’s leader in interactive digital entertainment media. She claims she had one of the countries “coolest marketing job’s”, and as the Director of Marketing and was given the opportunity to create some of the edgiest and memorable on-air advertising campaigns while working on cross promoting Sega’s video games with every major sports franchise.
Debbie lives in Toronto with her daughter, she enjoys all things outdoors, which includes hitting the slopes in the winter and the golf course in the summer!