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Press Release

Global Community Influencer, Brand Strategist Kirsty Dunne Joins Horizon Leader Group

By February 1, 2021No Comments

Horizon Leader Group (HLG), the world’s first, “From Locker Room to Board Room” leadership development agency, is excited to announce the addition of Kirsty Dunne to their Management Team, as Director of Community.

HLG brings her renowned ambassador experience – with global brands, celebrity personalities, professional athletes, executives and fortune 500 companies – to drive its communications, PR, social media, events, and content creation strategies and to develop collaborative partnerships.

Kirsty will work closely with HLG’s leadership team, athlete mentors and executive advisors to ensure the company’s strategic social media growth.

“Kirsty’s purpose-driven mission is to inspire wellness for life, peak performances and transformation in sports, business and life, ´ said Joe Jackman, HLG’s Managing Partner. “Her creative energy and innovative brand strategies will ensure HLG’s digital outreach marketing campaigns will positively impact our clients, and our business.”

Kirsty will work closely with HLG’s leadership management team of Jackman, Stephen Caldwell, Head of Athlete Relations, Debbie Miller, General Manager, Max Dawson, Head of Recruitment Services and Margo Malowney, Head of Strategy and Purpose.

“I’m thrilled and honoured to join HLG because the culture of the HLG brand aligns with my own personal journey and expertise in sports. As a former coach to professional athletes to where I am today, partnering with brands on digital campaigns through harnessing the power of community, I understand what it takes to make that transition in your career,” says Dunne. “I thrive on reframing challenges to find new opportunities and excited for what we can do together! “It’s all about rethinking marketing through the lens of community”!

Kirsty has partnered with brands such as Adidas, Stella McCartney, Equinox and Maybelline and is an influential figure in the health and fitness industry. Her holistic brand presence and depth of knowledge have helped make her a respected spokesperson and community builder for a variety of well-known brands and fortune 500 companies. Kirsty has partnered with Adidas Global campaigns “Here to Create” campaign that calls on athletes everywhere to defy conventions and join the adidas movement by using their imagination to make something new and shape sport culture through leading events and digital campaigns, which makes Kirsty’s impressive portfolio a testament to what she can do with HLG.

She also appeared in celebrity training guides with Mario Lopez, and been featured in Shape, Elle, Chatelaine, US Weekly digital campaigns, Bustle, Best Health and a variety of other media and publications.

Kirsty studied Digital strategy and community communications with the University of Toronto.

About HLG

Founded in 2019 and based in Toronto, ON, HLG is a first-of-its-kind Leadership Development Agency for world-class athletes, their stakeholders and executives in the Business of Sports.

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