Director of Community
Kirsty brings her renowned community influencer, brand strategist and ambassador experiences – with global brands, celebrity personalities, professional athletes, executives and fortune 500 companies – to drive Horizon Leader Group communications, PR, social media, events, and content creation strategies and to develop collaborative partnerships.
An influential figure and an established authority in the health and wellness industry, and a respected fitness leader, Kirsty understands what attracts people to brands and can utilizes her expertise and experience to bring a great wealth of creative energy and innovation to brand strategies. Kirsty’s success comes from her leadership in identifying a brands unique opportunity for growth isn’t reactive to trends but forward thinking.
As an entrepreneur since the age of 18, Kirsty has traveled internationally coaching clients, and her campaign initiatives have caught the attention of renowned brands. Her portfolio includes: Representing the Adidas global campaign” Here to Create” across Canada and the UK, presenting and leading major Adidas campaigns in partnership with Sport Chek (Her Better and the worldwide wellness event Wanderlust), a spokesperson for Maybelline and creative presentations for the Zumba brand in Miami and Brazil. appeared in celebrity training guides with Mario Lopez, and been featured in Shape, Elle, Chatelaine, US Weekly digital campaigns, Bustle, Best Health and a variety of other media and publications.
Kirsty’s purpose-driven mission is to inspire wellness for life, peak performances and transformation in sports, business and life, from the locker room to the boardroom. With her leadership and captivating presence, and trailblazing digital outreach marketing campaigns, Kirsty will make her mark in the HLG world.