Vijay brings a wide range of sports marketing experiences in both academia and the sport industry to HLG.
Vijay teaches sport marketing at Toronto’s Schulich School of Business, deploying an “industry-centric” approach to marketing education. With Concacaf, Vijay conducts marketing workshops for clubs, leagues and national associations.
Vijay has experience in marketing, partnership marketing, communications, event management and journalism. He previously worked with Ontario Soccer, Woodbine Entertainment, Global T20 Canada, Visual Sports Systems, Toronto 2015 Pan American Games, SDI Marketing and FIFA U-20 World Cup Canada 2007.
Vijay is on the Advisory Board of Toronto Arrows of Major League Rugby and Country Lead-Canada of South Asians in Sports.
Vijay holds a MBA from Schulich School of Business-York University as well as certificates in Public Relations and Event Management from Ryerson University and The George Washington University, respectively. He also holds a BAA in Urban and Regional Planning from Ryerson.