Who We Help

Whether you are an athlete, an athlete stakeholder, or a business of sports executive, we are here to help you transform performances, elevate your brand, and discover the path to life-long success.

Athletes

Whether you are active or retired, a rising star, elite amateur, college, university, national team, Olympian, active or former professional athlete, we are here for you. Athletes’ needs are unique. Our experience is unique. Our stories are unique. We know how challenging it is to take those next steps because we’ve taken them ourselves. And we know that it is as important to understand, develop, leverage and monetize your brand while on the playing field and beyond it.

Athlete Stakeholders

We work with elite athletes directly but also their stakeholders, offering added value to the important services they already provide athlete clients. Whether you are a player agent, an advisor, a sponsor or an association, HLG will work together with you to develop, support or expand existing programs, deepening relationships you already have.

HLG Business of Sports

Business of Sports

Recognizing that a holistic view of the entire Talent Management, HR life cycle is a necessity in today’s competitive environment, we offer integrated strategies with an emphasis on helping you and your team meet current and future business needs.

Ready. Set. Lead!